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NPD Group: Some Positive Signs in Footwear’s Wild Second Quarter

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Renewed consumer interest in health & fitness, a rise in performance running shoe sales and increased allocations of limited-edition shoes were all positive developments in the April-June period according to research firm NPD Group. Men’s Leisure footwear sales rose 2 percent to $1.8 billion during the quarter, and U.S. women’s performance footwear sales were down only 2 percent to $493.5 million, according to the research house. Fashion footwear styles took the biggest hit from mass store closures and stay-at-home consumers during the quarter, falling 48 percent to $1.7 billion from $3.3 billion, with the women’s fashion segment declining 50 percent. Leisure footwear sales, meanwhile, declined 3 percent as the men’s and children’s subcategories each gained 2 percent.

“There were bright spots in the work/live-from-home-friendly styles such as slippers, comfort and athletic-inspired slides and sandals, but these could not compensate for the losses in the dressier styles and seasonal fashion,” Beth Goldstein, NPD’s fashion footwear and accessories analyst, said in a statement.