Nike, USA Gymnastics Partner
Nike, USA Gymnastics Partner
Expanding its reach into the gymnastics arena, Nike recently inked a deal to become the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. USA Gymnastics reported that this is the largest contract in terms of annual and total value for the national governing body, running through the 2028 Los Angeles Olympics.
Beginning this year and extending through the 2028 Olympic Games in L.A., Nike will manufacture all sportswear and footwear for the USA Gymnastics National Teams. In 2025, the partnership will expand to include National Team leotards and competition apparel on the mat at international events and National Team camps, marking the first time the Nike Swoosh will adorn USA Gymnastics leotards.
“As the largest partnership in USA Gymnastics history, Nike’s support is critical,” USA Gymnastics president and CEO Li Li Leung said in a statement. “It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grassroots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”
“The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation,” adds Karie Conner, VP&GM, North America Kids at Nike. “Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”
Specific focus will be placed on building a culture of belonging in the sport, inspiring play and movement, innovating to better serve all athletes, and advocating for coaches and community partners that are creating positive change.
“I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long,” says Jordan Chiles, 2020 Olympic medalist and National Team member. “I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”
USA Gymnastics fields National Teams at as many as 20 international events each year, including World Championships, The World Games, Pan American Championships, World Cup events, Gymnastics Team Trials, and the Olympic Games. The USA Gymnastics women’s team has won gold or silver in the Olympic Team event and gold in the All-Around at every Games since 2004.