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Moolah Kicks, HOLO Aim to Establish Market Niches

Moolah Kicks Women's Moolah Phantom 1 Basketball Shoes, left, and HOLO Footwear Credimus Slip-On, right.

Veteran footwear designer Rommel Vega, who has worked for the likes of Merrell, Keen, Columbia, Puma, DC, and Converse, is the visionary behind Portland, OR-based HOLO. The brand, which merges sustainable materials, accessible price points and modern outdoor-inspired designs into its products, has already gained distribution traction with availability in Nordstrom, Dick’s Sporting Goods, Backcountry, Macy’s, and Public Lands stores. The brand intends to launch a direct-to-consumer website in early 2022 when it will also launch its first genderless, Spring/Summer sustainable sandals.

Meanwhile, Moolah Kicks is centered on a basketball shoe specifically designed for a women’s foot with design focus on a higher arch and slimmer width and heel. The company raised venture capital in the spring to help deliver its first 10,000 pairs and began national distribution in 140 Dick’s Sporting Goods stores on Nov. 19th.

The creator of the performance basketball shoe brand, exclusively for women, is 22-year-old Natalie White, a 2020 graduate of Boston College.