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Mitchell & Ness Increases College Roster


Mitchell & Ness, the maker of vintage and lifestyle sports apparel and now a part of the Fanatics Commerce business, has significantly expanded its partner and product portfolio across collegiate apparel. In alignment with Fanatics and the company’s College division, Mitchell & Ness is entering the college merchandise market with a larger presence this fall, marrying its legacy vintage brand with college marks.

Since joining Fanatics last year, Mitchell & Ness has added 60 new university partners, counting nearly 100 schools to its roster. These licenses include a mix of current and vintage marks/licenses. Partners include Alabama, Oregon, Kentucky, Penn State, Notre Dame, Wisconsin, Clemson, Florida State, and Georgia.

The brand previously held a handful of college licenses and released limited-edition throwback and fashion collections, including its 1983-84 Michael Jordan UNC jersey.

In addition to expanded lifestyle collections, Mitchell & Ness will launch several authentic jersey programs this fall, including a 125th anniversary season program for Michigan State University at the start of basketball sea-son. The brand will also continue to pursue more fashion-driven collaborations.

Fanatics acquired Mitchell & Ness in 2022 alongside a strategic ownership group of prominent names in sports, entertainment and business. In addition to expanded college rights, Mitchell & Ness has also leveraged Fanatics’ partner roster and added new rights across several leagues and player’s as-sociations, including a new league-wide licensing deal with the NHL and an expanded headwear and throwback jersey catalog with MLB.