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Journeys Adding New In-Store Point-of-Sale in January


Besides new point-of-sale hardware and software, Genesco-owned chain Journeys will add tablets to all locations to enhance the omni-channel experience for its customers. The tablets will allow for easier access to the banner’s full merchandise assortment networkwide, add new payment methods such as Venmo and create visual merchandising efficiencies. In Q3, the chain added a Bespoke ecommerce packing module to help speed fulfillment of online orders during the holidays and keep pace with higher digital demand where 80 percent of web orders were fulfilled by Journey’s distribution center during the period. Genesco’s ecommerce business currently represents 18 percent of its total retail sales at nearly $500 million.

Despite operating with nearly 30 percent less inventory than it had prior the pandemic, Journeys generated a 15 percent comparable sales increase in Q3 ended Sep. 30 as average selling prices (ASPs) for footwear and gross margins both rose. Total Q3 sales at Journeys rose 19.6 percent year-over-year to $379.9 million.

Genesco is currently forecasting FY sales growth of 9 to 11 percent versus two fiscal years ago.