Industry Responds to COVID-19


Seattle-based Brooks Running is gearing up for a second shoe giveback to healthcare workers. After a 10,000-pair giveaway on April 2 evaporated in 45 minutes, the athletic brand is expanding: For every purchase of a pair of select Brooks models, including the Glycerin 18 and Transcend 7, on or at participating local retailers between April 27 and May 10, the brand will donate a pair, with a goal of reaching at least 15,000 more pairs. The company will reopen its request form for healthcare workers on May 13.

Performance eyewear brand Tifosi is sharing the wealth in the month of May. The Watkinsville, GA-based brand will donate a protective face shield to health care facilities for every pair of sunglasses sold on the Tifosi website.

Recovery footwear brand Telic is offering 25 percent off sales of its footwear to healthcare and first responders. Users shopping the Garden City, ID-based brand’s website can enter the code “HEALTHHERO25" and verify their occupation to receive the discount. The brand has also donated footwear to local hospitals in Boise, ID.

Hilton Head Island, SC-based Palmetto Running Co. has launched, a charity fund where consumers can buy merchandise or make a donation and have all proceeds go directly to the local run shop of their choice. Merchandise includes t-shirts reading “Social Distancing Running Project” and “Keep Running Local” as well as totes and stickers. (Brooks Running donated 500 technical t-shirts to the effort.)

Dallas, TX-based flip-flop brand Hari Mari will donate 400 pairs of flip-flops to Dallas’ UT Southwestern Medical Center and TIRR Memorial Hermann Center in Houston.

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