In The News: Tretorn, La Sportiva, OrthoLite, Reebok, REEF
Tretorn is sending a message with its latest boot offerings. The brand’s new “Sea Level Re-Boot” rain boots are made from sustainable and recycled materials, and they each have a printed measuring stick on the back of the boot that indicates how high the sea is expected to rise in the coming decades due to global warming. The boots are made with eco-conscious materials — the outer sole and the upper is made of FSC certified natural rubber, and the lining is recycled polyester. Beginning with the brand’s Spring ’22 line, all new styles of Tretorn’s rain boots will consist of FSC certified natural rubber and recycled polyester as part of the company’s sustainability platform, called the Eco Essentials Initiative. Proceeds from the sales of the Sea Level Re-Boot will benefit the work of Sea Life Trust, a charity organization working globally to protect the world’s oceans and marine life.
La Sportiva announced the hiring of Nat Matthews as Financial Director and Darrin Young as National Sales Manager. Both have already joined the La Sportiva team in Boulder, CO. Young is an experienced sales leader with 10 years of retail experience at EMS and REI, followed by 6 years at Timberland/Smartwool and 5 years as the Smartwool National Sales and Marketing Manager focused on the Ski, Run, and Cycle specialty business. Matthews joins La Sportiva from The American Alpine Club, where he served as the Chief Operating and Financial Officer for the last seven years.
On Giving Tuesday 11/30, REEF, the surf footwear brand, pledged to match donations dollar for dollar up to $100,000 to the Surfrider Foundation. The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s oceans, waves and beaches, for all people, through a powerful activist network. The group fights for plastic reduction, ocean protection, beach access, coastal preservation and clean water. The donations are an extension of REEF’s ongoing and long-term partnership with the Surfrider Foundation along with its continued efforts around ocean conservation.
OrthoLite has expanded its range of eco formulations with the release of the HybridPlus-Bio and HybridPlus Recycled insole technologies. They feature formulations that elevate the total eco content of the insoles to 57-percent and 50-percent, respectively. Both new formulations are the result of OrthoLite’s expanding commitment to its Zero Waste initiative and the creation of more sustainable footwear solutions.
Along with its latest Allen Iverson Question Mid shoe, Reebok has released a new “Courting Greatness” film in partnership with After-School All-Stars (ASAS), a free school-based after-school program provider. The brand’s new Question Mid “Class of ’16” shoe honors Iverson’s induction into the Basketball Hall of Fame and the city of Philadelphia where he spent the bulk of his professional career. The short film features local youth from the Philadelphia chapter of ASAS, spotlighting the DIY creativity of these young ballers as they play on makeshift basketball hoops throughout the city. The video opens with a question posed by these young players to themselves as they start on the journey to become the next Allen Iverson: “Do I have what it takes?”
View the clip here: