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In The News: Jogology, JEMS by PENSOLE, Dunlop Protective Footwear


Jogology, the new sock brand founded by industry veterans Tanya and Bert Pictor and Luke Rowe, has officially launched at retail. Over the coming weeks, Jogology will roll out exclusively in more than 60 run specialty retail doors across the U.S., with an initial focus on the Southeast. “With the utmost commitment to run specialty, the team has an approach of under-promising and over-delivering when it comes to inventory availability,” Rowe stated. “We will be rolling out our presence as we are comfortable with our inventory levels and the ability to supply our customers.”

The brand’s socks are engineered for running comfort, resembling the construction of running shoes by securing the heel and midfoot while allowing flexible toe movement. The socks boast a second-skin fit, featuring arch support massage bands and a soft knit ankle rib band. Crafted using 200 needle machines and sustainable, recycled re-dri yarn, Jogology socks are available in three cushion levels (low, medium, and high) and retail for $16.

Dunlop Protective Footwear has signed on as a premier sponsor of the annual Elite Trades Championship Series (ETCS), an event that showcases and celebrates the skill and expertise of America's tradespeople across industries such as electrical, automotive, HVAC, and plumbing. The yearly event brings together tradespeople to face off in a custom-built arena for head-to-head competitions that challenge and reward their skills, with prizes totaling more than $300,000 in cash and sponsor-provided goods. The Championship events will kick off on October 26 at the Tampa Convention Center in Tampa, FL.

Designer Brands has unveiled the FIRST JEM, the inaugural shoe from the JEMS by PENSOLE brand. It was made at a factory in in Somersworth, NH that opened earlier this year as part of a partnership between Designer Brands and JEMS by PENSOLE focused on creating opportunity for underrepresented Black designers in the footwear industry. The FIRST JEM shoe, available exclusively at, is inspired by American history through the lens of Jan Ernst Matzeliger, a Black man who transformed the industry 140 years ago by inventing the Lasting Machine. "The FIRST JEM celebrates Matzeliger's little-known legacy," said Dr. D'Wayne Edwards, founder of JEMS by PENSOLE and Detroit-based Pensole Lewis College of Business & Design. Designer Brands and JEMS by PENSOLE plan to utilize the new Somersworth factory — one of the first Black-owned footwear factories in the U.S. — to roll out future lines of athletic footwear by new brands and underrepresented designers in the coming years.