With Name, Image and Likeness (NIL) deals sprouting up all over, Image Apparel Solutions (IAS) has spotted a business opportunity and launched an online store platform that complies with NCAA NIL regulations. To ensure a streamlined, secure and transparent process, IAS has partnered with Athletic Licensing Company (ALC), experts in NIL compliance and administration.

Since the landmark Supreme Court decision in NCAA v. Alston, universities have struggled how to offer personalized merchandise, while ensuring student athletes are appropriately compensated under NIL regulations. The IAS online store option ensures that personalized athletic apparel can be sold to an athlete’s fans, family members and supporters and the student-athlete will receive his or her due royalty.

“We’ve developed a straightforward solution to an extremely difficult problem,” explains IAS president Tim Kelliher. “Our expertise in branded apparel and merchandising, combined with ALC’s expertise in NIL regulations and disbursements, ensures that athletic programs can offer high-quality, personalized merchandise to their fans, know that their student-athletes are being compensated fairly, and maintain their compliance.”

Image Apparel Solutions has offered decoration techniques and promotional merchandise, featuring Performance Flex, applique, embroidery, screenprinting and knitwear, since 1993 in the Chicago suburb of Wheeling. 

Athlete Licensing Company is an NIL company for all student-athletes that provides transparent NIL representation, intellectual property administration and brand monetization to student-athletes.