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How Consumers Are Shopping for Footwear


Athletic, outdoorsy, and casual footwear trends remain strong with shoppers, according to our most recent consumer survey. Of the 340 respondents, 68% said they intend to purchase running shoes this fall or winter, with 57% intending to purchase casual comfort shoes and 51% leaning towards hiking shoes or boots.

When asked where they have shopped for footwear in the past year, the most popular answers were sporting goods stores (46%) and online sites affiliated with brick-and-mortar stores (44%). Brand and product selection is a major draw for these consumers when they are deciding where to shop, with consumers listing “selection” as the top factor they consider when deciding where to shop in-store. Price came in second, followed by location. The consumers we surveyed like loyalty programs (84% join up), and many are willing to hand out their email address. Read their open-ended responses to find out why.

This survey conducted by MESH01 included 340 respondents, men and women active and outdoors.Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts.

See the Trend Insight Charts