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Hoka Launches First Global Brand Campaign


A new global brand platform from Hoka, titled “Fly Human Fly,” is launching  today. The campaign is dropping in coordination with the release of Hoka’s Mach 5 performance road shoe.

The “Fly Human Fly” campaign will be accompanied by a website refresh, new product innovations, experiential events at Hoka retail stores, and ongoing integrated marketing stories. Hoka is promoting the ad campaign with an extensive global rollout plan, including out of home assets in key global cities, digital, and national video spots on connected TV platforms. 

Norma Delaney, VP of global brand marketing at Hoka says the campaign aims to strengthen the brand’s “connection with brand loyalists while inducting new adopters into the Hoka community.” The campaign strives to not only showcases the brand’s product innovation, but also uses bold visuals and colors to express joy, optimism, and “a world of limitless potential.”

View the 60-second spot “The Pursuit” below:

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Jun 15, 2022


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