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Footwear, Sorel Integral to Columbia’s Three-Year Growth Plan

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Columbia Sportswear unveiled fresh financial targets to analysts last week. Footwear, digital and growth outside the U.S. are key components of a strategy that the company is promising will increase its compound annual growth rate (CAGR) by 9 to 11 percent between FY22 and FY25 to reach a revenue range of $4.5 to $4.7 billion in FY25. The outlook forecasts annual sales to increase by more than $700 million over the period with wholesale increasing by 9 to 11 percent, Direct-To-Consumer/E-commerce are projected to rise by 13 to 15 percent with own store sales growing 6 to 8 percent.

Strengthened relationships with key strategic partners worldwide that will provide more customized products and differentiated assortments are a key component of the company’s growth strategy. Columbia management is also promising continued work with key outdoor and specialty retailers that will result in an elevated shopping experience for its customers and also bolster its Columbia.com business that currently generates over $375 million in annual revenues from 12 countries.

Columbia-owned footwear brand Sorel, which generated $320.9 million in revenues in FY21, is expected to continue its push toward $1 billion in annual revenue. The sales forecast for the brand calls for 20 to 22 percent CAGR between 2023 and 2025, bolstered by year-round product offerings and brand momentum.

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Sep 28, 2022

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