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Foot Locker Merging Champs Sports, Eastbay; Wall Street Mixed on Retailer

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Eastbay’s longtime operation in Wausau, WI, is being shuttered in July with as many as 187 layoffs as Foot Locker combines Champs Sports and Eastbay under a single leadership team based in Bradenton, FL.

Foot Locker confirmed the restructuring during its first-quarter earnings call last week. Senior management also said it had processed 200,000 online orders on a single day and ended the period with a more than 20 percent increase in inventory to $1.5 billion, largely due to store closures caused by the COVID-19 pandemic.

“We have been working very closely with our vendor partners to align on the best path forward between supply and demand,” Chairman, president and CEO Dick Johnson told analysts. “This has included canceling or delaying orders, adjusting future orders and securing assistance to help clear the channel. We anticipate a more promotional environment in fiscal 2020. However, we are working with our vendor partners to ensure we end the year in an appropriate and healthy inventory position.”

Post-call, the Street was mixed on Foot Locker’s immediate outlook, with some suggesting the industry behemoth’s future would be saddled by a rise in consumers shopping directly on athletic brand’s websites and apps, and by their dependence on enclosed malls’ opening their doors. But Raymond James was decidedly more upbeat about the company’s outlook, suggesting Foot Locker could gain market share due to a retail shakeout prompted by COVID-19.