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Exec News: Asics NA Promotes Richard Sullivan to CEO


Richard Sullivan will retain his president title and role at Asics North America as he ascends to the CEO position, which had been vacant since Koichiro Kodama left the role last year to become a managing executive officer of Asics Corp. last year.

In Q2, Asics’ U.S. business rose double-digits in the Run Specialty, Strategic Partners and Sporting Goods channels while increasing triple digits year-over-year in the Family channel. During the first six months of 2021, Asics’ North American revenues rose nearly 51 percent year-over-year in Japanese Yen to nearly $375 million.

In other executive news from around the industry:

  • Under Armour has named Massimo Baratto, its managing director of the EMEA region since 2018, as EVP/Chief Consumer Officer. Kara Trent is replacing Massimo as SVP/GM of EMEA. Also, Alessandro de Pestel, the brand’s Chief Marketing Officer since 2018, is leaving the Baltimore, MD company in Feb. 2022 to pursue other opportunities.
  • Crocs has hired Lori Foglia, formerly of Victoria’s Secret and LBrands, as SVP and Chief Product and Merchandising Officer. The company recently detailed a five-year growth plan to hit $5 billion in annual revenues by 2026.
  • Former Nike and Levi Strauss executive Carrie Ask is the new CEO of Helly Hansen, acquired by Canadian Tire in May 2018. She replaces Paul Stoneham, who is stepping down from the role per his April announcement.
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Oct 20, 2021


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