The go-forward strategy for Pittsburgh-based Dick’s Sporting Goods, the nation’s largest full-line sporting goods retailer, will focus on women athletes, team sports, golf, private label offerings and a stronger “Buy Online, Pick-up in Store” (BOPIS) platform — and much less on hunting.

As the 726-door retailer “re-conceptualizes” its soccer and golf businesses this year, it will undoubtedly add more premium footwear from each segment to its merchandise offerings. At the same time, DKS, which generated 3.7 percent consolidated same-store sales growth in FY19 and total revenues of $8.75 billion, intends to continue paring back its hunting business. Already removed from 135 locations last year, hunting departments will disappear from an additional 440 stores in 2020.

With an increased focus on the lacrosse category likely on deck for 2021 and an expanded baseball offering with elevated in-store experiences already in place in many stores, Dick’s will dial up attention to women’s initiatives and the soccer and golf categories this year. The chain’s premium full-serve footwear decks will likely feature more premium products from both segments.

Beyond stronger merchandise presentations for golf and soccer, DKS will continue accelerating its focus on private label with CALIA and DSG. Private label represented approximately 14 percent, or an implied $1.23 billion, of FY19 revenues.

As for BOPIS, which generated strong fourth quarter growth that exceeded e-commerce’s 15-percent expansion in the period, Dick’s will increase the available inventory assortment under the program this year. That will include more BOPIS items for its Golf Galaxy-bannered stores.