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Crocs Pivots Away from Potential Supply Chain Pitfalls

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Clearly wanting to avoid any scenario that could negatively affect its current hot streak, Crocs is moving an unspecified percentage of its production out of COVID-19-impacted Vietnam to China, Indonesia and Bosnia. Additionally, the company, which reported a 73 percent increase in Q3 revenues last week to $625.9 million, is moving the landing of its products to U.S. East Coast ports from log-jammed ones on the West Coast and spending upwards of $75 million on airfreighting vital 2022 Spring-Summer styles. In Q3, Crocs sold 25.4 million pairs, up 60 percent from Q3/19. The Average Selling Price (ASP) was up 14.9 percent to $24.42. Digital revenues increased 11.3 percent year-over-year and 30.5 percent from Q3.19. The company has raised its FY21 revenue growth projections to 62-65 percent.

“…Next year, we still expect Clog growth to be very strong,” CEO Andrew Rees told analysts last week. “…We are anticipating that the Americas will be strong, but we also think the international business will accelerate.”