Crocs, which has delivered 54 percent annualized shareholder return since 2017 by its own calculation, is forecasting revenue growth of 10 to 13 percent this fiscal year to a range of $3.9 to $4.0 billion with sales in markets outside the Americas increasing at the highest rate. 

Presenting at the 25^th annual ICR Conference this week, senior executives at the parent of the Crocs and Heydude footwear brands detailed four long-term trends that position it well going forward. Among them—casualization, comfort-led functionality, sustainability, and personalization. 

The group, which describes itself as the second-largest casual footwear company in the world, is forecasting FY22 revenue growth of approximately 53 percent to about $3.55 billion, above expectations of 49 to 52 percent, with an adjusted operating margin of approximately 27 percent for the 12 months. Crocs’ annual brand sales rose by 15 percent (+19% on a constant-currency basis) to $2.65 billion and Heydude annual sales were up by 70 percent on a pro forma basis to $1.0 billion (Sales were approximately $890 million under Crocs’ ownership.). 

An estimated 38 percent of Crocs’ brand revenues were generated outside the Americas in FY22, rising by 34 percent (+47% on a constant-currency basis) year-over-year. Brand sales in the EMEALA region increased by 32 percent; were 35 percent higher in Asia; and rose by 6 percent in the Americas with the region’s direct-to-consumer business increased by 12 percent. The company intends to leverage Crocs’ infrastructure to ratchet up Heydude’s distribution outside the Americas this FY.