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Brute Unveils Athena Line for Girls’ Sports Apparel


Brute Athletic Apparel, well known to the team sports industry as a maker of wrestling apparel, is now expanding into women’s custom team apparel with the introduction of its Athena line designed to fit the female athlete with a focus on individual sports.

The Athena line, which is known as Brute’s Elite Fit for Women, is promoted with the trademarked tagline — “Women are not Small Men.”

The line expansion comes as president Michelle Pharand, who acquired Brute in 2019, realized the company needed to broaden its participation to additional sports and promotional needs across all ages, genders and levels of play.

“We differentiate Athena uniforms from other girls’ and women’s team apparel available by focusing on what matters to the female athlete and seeking input in our designs,” Pharand explains.

“Our process to develop the line was simple — meet with the athletes who play the sport and get their feedback, ”Pharand adds. “The Athena line is designed by women for women.”

The Athena line is being sold by independent agents exclusively through the team dealer channel. Athena custom apparel is initially available in basketball, softball, field hockey, lacrosse, soccer, volleyball, track and field, training and, of course, wrestling.