Brooks Achieves Record Revenue in 2022
Brooks’ annual sales rose by 6 percent in 2022 to an implied $1.166 billion despite persistent supply chain obstacles within the running industry. In the U.S., the brand had the highest rating and ranking in the Running Dealer Report from the Running Industry Association. The company also gained new customers last year in categories outside running, including walking and hiking. Direct-to-consumer sales were up 16% for Brooks in 2022.
The Berkshire Hathaway-owned firm achieved double-digit sales growth in many global regions, including a 15 percent constant-currency increase in the EMEA and 33 percent growth in the APLA with Australia up 24 percent year-over-year and China sales increasing by 21 percent in 2022. Brooks launched e-commerce site in six additional countries last year and made investments in U.S. and U.K. distribution centers.
Last year, the Brooks Run Club loyalty program nearly reached 250,000 members as it expanded from digital events to include physical activations across the U.S. The company also expanded its relationship with free community event group parkrun to become the organization’s exclusive global footwear partner and presenting partner in the U.S., Germany, and The Netherlands through 2028. Parkrun currently has eight million registered participants in more than 20 countries.
In 2023, the Seattle company’s planned investments will focus on youth running and the further development of elite athletes.