ASICS Partners With Beat The Streets National
Making a significant move into wrestling, ASICS has entered in a multi-year partnership with Beat the Streets National that makes the brand the title sponsor for the Beat the Streets National Duals, which was held in late June in Chicago.
Beat the Streets National Duals is a gathering of 12 wrestling teams from Beat the Streets chapters throughout the United States. Across a four-day span, more than 250 student-athletes, grades seven through 12, attended a three-day wrestling camp followed by the National Duals Tournament on the final day.
"We are thrilled to cement this partnership with Beat the Streets National," says Ben Cesar, sports marketing director for ASICS North America. “Wrestling is a key sport within ASICS’ Core Performance Sports category and we hope this partnership helps provide the opportunity for more kids across the country to learn and experience the sport.”
In addition to the title sponsorship, ASICS and Beat the Streets National will partner on other initiatives throughout the year.
"Beat the Streets National is excited and proud to partner with ASICS to positively alter life's trajectory for thousands of youth across the country,” adds Ben Reiter, executive director of Beat the Streets National. “With the ASICS commitment to nurturing youth and the development of society through sports, we see them as the perfect partner to create a greater collective impact on the girls and boys of Beat the Streets. We are looking forward to the years ahead!”