Richard Sullivan has been promoted to president and chief operating officer of Asics North America. He takes over the top role in the region from North American chief executive officer Koichiro Kodama, who has been elevated to a new global role of managing executive officer for Asics at its headquarters in Kobe, Japan.

Additionally, Barbara Turner will assume the role of chief administrative officer and Sean Condon has been named vice president of omnichannel for the North America division. All of the changes are effective Nov. 1.

“We have so much confidence in Richard’s ability to lead North America during this pivotal time for the region,” Kodama said. “He steps into this role at a time where the brand is seeing strong momentum even amongst a challenging business climate. We know Richard can take this brand even further as he is a proven industry leader with an acute understanding of our brand, accounts, consumers and overall business in North America.”

Sullivan, a 25-year veteran of the footwear industry, most recently served as executive vice president of Asics North America, overseeing digital, sales, marketing and merchandising. He joined the brand in 2016 as the president of Asics Canada.