ASICS Makes Major Sublimation Move
Upping its game in team sports, ASICS America has relaunched its sublimation offerings for team sports through a new partnership with an unnamed partner it describes as “the largest sublimation manufacturer in the Western Hemisphere.”
"ASICS is thrilled to reintroduce sublimation as a core offering for our team sports consumers," says Adam LaFollette, sales director at ASICS America. “Custom sublimation is the fastest growing segment in the youth, recreational and high school markets and ASICS is excited to merge our superior products and quality with the best-in-class sublimation team assortment.”
ASICS’ Team Sports category includes volleyball, wrestling, tennis and track and field.