Adidas, Sperry Name New Marketing Execs

Left: Vicky Free. Right: Elizabeth Drori.

At Sperry, the brand’s new chief marketing officer is Elizabeth Drori. A former Converse executive, she most recently headed marketing for Walmart’s fashion business where she launched a trio of brands for retailer.  In her new role, she will spearhead Sperry’s global marketing digital advertising, creative services and social media and report to global brand president Joelle Grunberg.

Among other executive changes in the last week:

  • K-Swiss hired former Adidas, Prince and Wilson executive Dave Malinowski as director of tennis. He will manage the brand’s specialty tennis business and report to brand president Barney Waters.
  • Ecco named Erik Walcott, its former, nine-year brand executive until 2014, to oversee global sales for its outdoor division. He was most recently VP of sales for Rumpl after a four-year stint at Keen.  
  • Sports & Fitness Industry Association (SFIA) has hired Bill Patterson, former VP of corporate marketing and strategic account for OpSec Security, as its new Chief Business Officer. He is focused on introducing new projects and programs at the trade group, expanding the SFIA’s service to members and growing the sports and fitness industry.
  • Hibbett Sports, which has nearly 1,100 Hibbett Sports and City Gear stores nationwide, announced a new structural alignment for its Merchandising Leadership Team. The new alignment aims to deliver a stronger focus on consumers by elevating a toe-to-head connectivity strategy across product categories. The new Hibbett | City Gear merchandising leadership team structure alignment consists of: Jared Briskin, SVP & Chief Merchant, Hibbett | City Gear; Alicia Kahn, VP of Planning, Hibbett | City Gear; Varetta Banks, VP/GMM Men's, Hibbett; Lauren Portera, VP/GMM Kid's & Team Sports, Hibbett; Stephani Smith, VP/GMM Women's, Hibbett; and Brooke Frankel, VP/GMM, City Gear.
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