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A Virtual Swoosh?

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We’re not quite sure what impact this will have on a team sports market that has a love-hate relationship with the brand, but in a sign of the future it appears that Nike Inc. is seeking to trademark its brands for various virtual goods in the U.S., including shoes and clothing, as digital products become more popular.

The Swoosh has reportedly filed seven requests with the U.S. Patent and Trademark Office.

Among the digital product requests are headwear, eyewear, bags, backpacks and sports equipment under both the Nike and Jordan brands, with their logos the Swoosh and the Jumpman and the “Just Do It” tagline. The applications are on an intent-to-use basis and won’t be finalized until they’re in commercial use.

As way of explanation, virtual goods are gaining more interest as consumers purchase goods such as digital art and video-game skins – decorations like outfits and accessories for virtual characters – for popular titles including Fortnite and NBA 2K.

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