Article Tag:

Strategies

Rags to Resources

Textile waste is the USA’s fastest growing waste stream. Fast fashion companies encourage over-consumption with cheap clothing that is trendy one day, trash the next.

Collaboration is Key

The U.S. textile industry made a strong comeback in 2022, only to face a global economy that bounced from lockdown to pent-up demand; from supply chain congestion to inventory glut; from layoffs to labor shortages.

Cultivating Fresh Ideas

These days the making of the modern ingredient brand involves everything from partnering with regenerative farm programs, staffing creative directors, taking a hybrid digital/physical approach to branding and, most importantly, listening to the voice of the consumer.

Covid Baby Chronicles

Every business has a pandemic story to tell. Most of the time these tales from the trenches have a similar narrative; execs describe well-established routines that pivoted to new ways to run the company.

Cross-Industry Perspective

Every industry these days is focused on advancing its corporate sustainability platform, and central to these programs is how to shape a circular supply chain, from materials made from renewable resources to developing sustainable end of life solutions.

The ABC’s of Brand Strategy

In the life of a brand, companies make many attempts to meet specific, long-term goals. While the road may wind, the ultimate endpoint is to sell, sell, sell. We’ve chatted up some top industry executives to see what they are doing now, during a difficult time, to stand out...

All Together Now

2020 was a year for family. As the world was turned upside down, we went outside to right ourselves and let loose. According to the 2021 Outdoor Participation Trends Report (commissioned by the Outdoor Foundation), 53 percent of Americans ages six and over participated in outdoor recreation...

Uncharted Territory

Facing a host of challenges in 2020, textile firms set forth to discover how to engage with their audience by boldly going where industry never dared to go before: the virtual world. And now, having found success online with initiatives launched over the course of the past year and into...

Power of the Picture

Textile firms are doing their best to market their novel technologies, fabrics and eco-stories through a computer screen. With Instagram’s hi-tech, hand-feel simulation, Textile Insight explores the unique actions that companies are taking to keep consumers aligned.