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GOA Cancels November Grassroots Connect


The November Grassroots Connect show is canceled, the latest casualty of the ongoing COVID-19 pandemic.

The show, hosted by outdoor specialty organization Grassroots Outdoor Alliance, was slated for Nov. 9-12 in new show location Kansas City, MO.

“In the same way that it takes months for a full team to plan an event like Connect, it also takes a coordinated group effort to unravel one,” Rich Hill, president of Grassroots Outdoor Alliance, said in a statement. “Kansas City has been an exceptional partner throughout this unusual season, and continues to validate our excitement about them as a new home for future fall Connect shows. We are incredibly grateful to the teams at the Kansas City Convention Center, Loews and Hotel Phillps for being amazing partners as we push back our plans for a gathering there until November 2021.”

Earlier this year, GOA had canceled the spring Connect show, originally planned for June 12-15 in Knoxville, TN, in the face of the same unprecedented safety and business challenges presented by the pandemic. In June, the organization launched ConnectHub, an online resource for member brands and outdoor industry retailers to review lines and make buying decisions. According to GOA, it will continue growing the platform given strong usage from both brands and retailers.

“As the needs of retailers and vendors for a collaborative digital buying process continue to grow, we are navigating this current remote buying season to the best of our abilities, and have made significant progress in ConnectHub and other digital tools,” Hill said. “That said, our individual members and our collective whole misses the efficiency, effectiveness, and personal connections created at Connect, and are eager for a season where it is both safe and smart for us to hold another gathering.”

The next Grassroots Connect is scheduled for June 7-10, 2021 in Knoxville, and Nov. 8-11, 2021, in Kansas City.

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Aug 12, 2020


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