Lems

The natural motion brand is entering the running category with two road shoes in 2026, including the 2mm drop RadUltralite. Featuring a minimal 24mm/22mm stack height and a Natural Running Platform, it delivers a low, stable feel with “just the right amount” of cushioning for zero-drop enthusiasts who want to get even closer to the road or the gym floor. The TrueFit last keeps toes properly aligned for natural foot health and a more streamlined fit. MSRP $155.

Speedland

Among the innovations coming in 2026 from Speedland is the RX:LDVL, a new max-stack ultra racing shoe whose name is inspired by the iconic Leadville Trail 100 Run. The shoe combines the best of the brand’s GL and GS platforms for a faster ultra offering. Pre-order opens 3/1, ships 4/1. A collab with Saysky on the same platform is also coming in 2026. Also of note: Speedland is unveiling a customization platform that “reimagines personalized running shoes through an engineering lens, optimizing performance metrics for individual runners.”

PAHI

The new brand from industry vets is launching its products into the market in 2026, with styles utilizing a patented design delivering shoes with balance and stability. Shawn Powell, GM of PAHI, tells us, “PAHI is excited to enter the world of footwear as a solution for anyone requiring improved balance. PAHI’s goal is to get people back on their feet so they can take the next step toward a healthier lifestyle. Before you can run, you need to be able to walk, and without balance you cannot do either.”

HOLO

Coming in 2026, the HOLO RUN Collection is designed as an expression of performance, comfort, and style. The collection features four silhouettes that reflect HOLO’s outdoor heritage and modern edge. The Rebel Runner delivers comfort for city miles, while the Artemis LS and Artemis TR bring trail-ready stability and durability for any terrain. Finishing the lineup, the Rebel Runner TR amps up the attitude with enhanced traction and a bold, color-changing upper. Pictured above is the Rebel Runner, MSRP $140.

Anita Active

The brand’s new Sports Bra Style 5543 Air Control X DeltaPad features straps that can also be worn as a cross back thanks to an innovative clip closure that is easy to use and allows for quick switching of the strap positioning. The bra boasts patented, triangular-shaped foam pads that guarantee perfect support and optimal air circulation. Anita Active Sweat Management is ensured by the clever combination of eyelet outer fabric and hydrophilic terry lining of the triangular-shaped foam pads. Extra-flat edge bands, inverted side seams, a soft perforated underbust seam, and a breathable mesh panel reinforced with power tulle on the back offers support during running and other high impact workouts. The Air Control X DeltaPad with Maximum Support has a size range up to an H Cup and is being launched in classic black for Spring/Summer 2026. MSRP $99.

SmellWell

The brand’s standout product is the SmellWell Freshener Bag, an activity bag that absorbs moisture and odor from shoes and gear. Designed for runners who want to keep their shoes and apparel fresh between runs or while traveling, it can also double as a laundry bag. The Freshener Bag is 100 percent climate neutral, made from recycled and renewable materials, and designed in Sweden to combine sustainability with high performance. MSRP for the SmellWell Freshener Bag XL is $34.95.

OS1st

DermaSox is the brand’s first comfort sock infused with slow-release moisturizing technology for hydrating dry, sensitive feet with no mess or extra steps. Each pair is treated with Celessence technology, releasing a blend of aloe vera, shea butter, and calendula to nourish and protect the skin barrier. MSRP for two-pair pack is $29.99.

Tread Labs

The new Run Insole from Tread Labs features medical-grade polypropylene arch support with a recyclable, ultra-durable shell and anti-squeak hex tread. Available in four arch heights, the performance insole boasts nitrogen-infused supercritical foam — an elite-level midsole technology — engineered into an insole for the first time. It is designed to offer lightweight, high-rebound energy return that fuels every stride. The 5mm forefoot thickness matches standard running shoe insoles. MSRP $85.

Superfeet

The Run Pacer Elite performance insole features a Carbitex carbon fiber plate and SuperRev foam, which Superfeet says unlocks 39 percent more responsiveness than a traditional insole. “Run Pacer Elite brings to life our unwavering commitment to serve runners with innovative solutions that elevate their performance,” commented Matt Gooch, the company’s VP of Product and Innovation. “We’ve re-imagined the insole from a simple accessory into a hidden underfoot advantage.”

Body Glide

“Chafing sucks.” That’s one of the brand’s taglines. Body Glide’s original product, an anti-chafe, moisturizing stick, which debuted at the 1996 Los Angeles Marathon Expo, is described by the company as “always new technology” for runners who need anti-chafe and anti-blister protection. Body Glide’s anti-chafe products are considered part of a short list of running essentials. The lineup now includes the original anti-chafe balm, anti-chafe balm for her, anti-blister balm for feet, anti-friction cream, and more.

Nikwax

Stain Scrub is a targeted scrub-on stain treatment designed to be used on waterproof garments without degrading their performance traits. Free from bleach and harmful chemicals, Stain Scrub can treat highly stained areas, whether it’s mud or ground-in grime, lifting the stains while maintaining the garment’s durable water repellency (DWR), a key feature for performance in wet weather. MSRP $10.45.