• The University of Maryland has renewed its sponsorship partnership with Under Armour for another 12 years. Under Armour, founded Maryland alumnus Kevin Plank, has been the school’s athletics’ exclusive apparel partner since 2005. The contract extension is valued at $98 million. The deal will run through June 30, 2036.

“The University of Maryland holds a special place in my heart because it’s where our brand was born,” says Plank, said Plank, who retook control as CEO this year. “We’re excited about the next chapter of this partnership which will entail working closely with Maryland’s elite athletes and tapping further into the entrepreneurship and innovation hub that exists right in our own backyard.”

Under Armour began outfitting Maryland’s football program in 2004, marking them as the first collegiate football team in the country to wear UA jerseys. UA has been the department-wide exclusive outfitter since 2009 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.

The new agreement also extends the partnership to the University beyond its athletics department, providing UA products to outfit club and intramural teams in the University’s Department of Recreation and Wellness. The partnership also includes integrating the brand’s marketing, social media, in-store, and grassroots activations.

• Under Armour has signed on as the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams. The company will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.

“USA Football is committed to growing the game of football across all disciplines, including tackle and flag. We truly believe this partnership with Under Armour will reshape the game from the youth level to our elite national teams,” says USA Football CEO Scott Hallenbeck.

“Under Armour has continued to invest in the sport of football and champion opportunities for women in the sport, from announcing our first flag football Global Ambassador to providing custom uniforms for female student-athletes to funding grants for girls’ flag football programs,” adds Sean Eggert, SVP of Global Sports Marketing at Under Armour. “Our partnership with USA Football takes this commitment to the next level as we provide access to the sport for the next generation of athletes.”

Under Armour made its partnership debut on the field with USA Football in late May when the U.S. Men’s and Women’s Flag National Teams convened for training camp to prepare for the International Federation of American Football’s Flag Football World Championships, which will take place in Lahti, Finland this August. The U.S. Men’s and Women’s Flag National Teams are defending World Champions. IFAF expects this year’s event to be the largest, with over 25 countries participating.

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