2024 Newsletter
PHIT America Providing Places to Play
With its ambitious goal of getting more kids up and active, PHIT America, the non-profit that has introduced more than one million of America’s youth to sport and fitness, has taken a major step forward to developing a revolutionary approach to increase physical activity even more.

The initiative includes building PHIT Centers in selected schools that increase physical education and commit to other physical activities outside of PE.  

Basically, PHIT Centers are “kid sized” facilities with designated areas for running, walking, fitness, tennis, pickleball and tennis.

“We realize kids don’t have a place to play in most schools. These new PHIT Centers will be used before school, after school, for recess and on weekends for the family,” explains Jim Baugh, founder of PHIT America, the former president of Wilson Sports and a member of the Sporting Goods Industry Hall of Fame. “We are going to get a whole community more active.”

In the PHIT Center locations, PHIT America is being supported by the local school district and in the future plans to support all schools in the school district with its programs and to build additional PHIT Centers.  

In another recent development, PHIT America received a significant boost in Palm Beach County, FL, with a program called Impact 100 that will benefit from a $100,00 grant. PHIT America will now be able to activate 15 schools with more than 10,000 children joining its AMPED running, walking and fitness program. In addition, 5000 of these children will also be introduced to PHIT America’s Play Pickleball and Play Tennis programs.

“Impact 100 Palm Beach County is a women’s charitable organization funding local non-profit initiatives in southern Palm Beach County,” Baugh explains, adding that PHIT America will now introduce a new generation to running, walking, tennis and pickleball.

The AMPED program is presented by Road Runner Sports, while the Play Tennis program is supported by the U.S. Tennis Association and Play Pickleball by USA Pickleball.

“It is vital that we help more and more children get more active and healthier,” says Baugh, pointing out the kids in the U.S. are ranked last in physical healthy according to a UNICEF study. “Our kids are in bad shape and will not be able to compete in the future both physically and in leadership positions in companies.

“Our kids are our future. They need our help,” Baugh adds. For more: