MLB Names Marucci Official Bat
Marucci Sports recently entered into a license agreement with Major League Baseball (MLB) for its Marucci and Victus brands to be the exclusive, official bats of the MLB. The agreement also provides for the exclusive rights to use MLB trademarks in connection with Marucci’s Smart Bat products featuring the embedded Diamond Kinetics bat sensor.
The exclusive license takes effect January 1, 2025 and runs through December 31, 2028.
The company said its agreement with the MLB “exemplifies the leadership position of Marucci and Victus brands as the premier bat choices worldwide, as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.”
Another brand in Marucci Sports’ portfolio, Lizard Skins, is the Official Bat Grip of the MLB.
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