Sneaker Style.

One trend is clear in 2024, sneaker style is here to stay. Dressed up kicks are a fit for the office. And they can be worn for a night out on the town, too. Our consumer survey shows that 70% of our respondents are purchasing sneakers for non-athletic use, and 88% say they will or may wear their sneakers to work. Sneaker silhouettes are also becoming the footwear of choice for those in the medical and hospitality fields, where comfort and tech innovation are driving trends. Check out our Feel Good Sneaker Style feature on page 22.

The recovery category is evolving.

Elite and everyday athletes can both benefit from footwear that enhances overall wellness. As more and more people have become aware and interested in the recovery category, some elements of the category have naturally evolved, as well. How has the recovery category adapted to everyday athletes? Read our Recovery For All story on page 32.

Enhancing The Customer Experience Through AI.

In the March 25 edition of Barron’s, an article entitled Retailers Embrace AI states “that many retailers have used some form of AI for years in demand forecasting, supply chain logistics and shopping algorithms. But generative AI offers something new. It uses advanced machine learning to mimic human intelligence. AI could help retailers streamline a host of processes, from customer service, marketing and product design to inventory, pricing and supply chain management.”

A perfect segue into this issue’s Business Insight feature, which you can find on page 18 — Harnessing AI for Growth, A New Era For Independent Footwear Retailers. Alan Miklofsky and Kim Miklofsy Bayne offer their guidance on the AI technology possibilities, enhancing both the in-store and e-commerce experiences. Historically, the success of independent retailers has hinged on their ability to cater to customers with timely access to the appropriate products complemented by exceptional service. Service encompasses both attentiveness and expertise, culminating in a customer experience that fosters loyalty and repeat business. A customer service experience Footwear Insight magazine recognizes annually with our Gold Medal Service Awards, I might add. Unfortunately, loyalty has often been compromised by competitors who lure customers away with enticing offers and services.

As Miklofsky and Miklofsky Bayne detail, the era of AI has already begun, major retailers are already using it, and it is time for the independent shoe retailers to take on the challenge of employing it in their businesses. There are various AI tools designed to meet retailers at their level of tech comfort, budget, and business needs. Part II of this AI article “Improving Website Experiences” will be published in the April 8 edition of our new digital magazine Footwear Insight Business Review Quarterly. You can subscribe at footwearinsight.com. It’s complimentary.