When it comes to run safety, the survey responses reveal dierences in the way men and women approach the topic. Overall, 42% of runners told us they have visited a store looking for run safety products. Notably, 47% of women (compared to 32% of men) said they have considered purchasing self-defense products for a run for potential self defense against people and animals. And 66% of women (compared to 45% of men) said they would appreciate a store’s sales associate recommending run safety products to them while shopping.When it comes to the visibility aspect of run safety, our survey found that reflective apparel (61%), reflective accessories or lights (60%) and reflective footwear (42%) are the most popular items that runners choose to wear for visibility in low light or dusky situations.

This survey conducted by MESH01 included 350 respondents, runners and trail runners, men and women, ages 18-60. Trend Insight is a feature within runstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.