2024 Newsletter
Burghardt Joining Alli Sports Group
Continuing its slow but steady growth, the Alli Sports Group has added Burghardt Sporting Goods, based in New Berlin, WI, as its newest member. The Burghardt team will be officially welcomed at Alli’s annual Alli Sports Sales Summit in Jacksonville, FL, May 8-10, when all seven Alli dealers as well as its Premier vendor partners meet.

“We are extremely excited to add the Burghardt team to the Alli Family,” says Rhett Johnson, of Johnson-Lambe, one of the founding members of the Alli Sport Group. “Whenever you can find like-minded partners who can make you better and are willing to let you make them better, good things happen. We are fortunate to have found just that in Carl, Brian and the Burghardt team.”