2024 Newsletter
BSN Sports Partners With AFL
Making a move into the pro ranks, BSN Sports will be the exclusive supplier of athletic apparel, including custom football uniforms, footwear and equipment, for the Arena Football League (AFL). The 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league returns to play next month.

The Victory Red Zone Elite jersey, sublimated with stitched twill, is one of several new football styles BSN Sports launched last month under its private label Victory Line Uniforms. Additionally, select AFL athletes will wear special edition Victory Line Uniforms during the AFL All-Star game on July 20.

“The AFL is back, and its talented athletes need to be equipped with high-quality products designed for peak performance so they can focus on what’s most important—the game,” says Terry Babilla, president of BSN Sports. “Our Victory uniforms feature the customization and style needed to celebrate the league’s highly anticipated resurgence and its world-class athletes bringing their talents to the arena.”

“The 2024 AFL season will be unforgettable and it is important our teams have the highest-quality apparel on the market,” adds AFL Head Commissioner Lee Hutton. “BSN Sports’ Victory Red Zone Elite uniforms have top-notch functionality for our athletes, allowing them to make the big-time plays football fans throughout the nation can come to expect from this new era of arena football.”