The name Momentec pays homage to the rich traditions and legacies of both ASB and FSG with a nod to the momentum these companies have created over the years. The name also embraces a spirit of innovation as the company strives to inject cutting edge technology into all aspects of the design and ordering process to simplify the customer experience.

Its brands include Badger Sport, Alleson Athletic, Garb Athletic, Prosphere, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear and High Five. Momentec Brands will continue to operate augustasportswear.com and foundersport.com through 2024 and into 2025, at which time a combined website experience at momentecbrands.com will go live.

According to a recent announcement, “Momentec Brands emerges as a leading supplier of team uniforms, off-field performance wear and fan apparel tailored for the youth and recreational sports markets … and will continue its unwavering commitment to provide its customers superior service by maximizing the strength of the two organizations in customer care, distribution and the critical day-to-day ‘count on us’ execution.”

Along with the new identity came a number of personnel moves, including naming FSG CEO John Anton as CEO of Momentec Brands and ASB CEO David Elliot as vice chairman of the company.

"Momentec represents a bold step forward in our journey towards redefining the uniform and sportswear industry while delivering exceptional service for our customers,” says Anton. “Our mission is to fuel our customers and partners with innovative solutions, delivering unparalleled speed, ease and value to outfit the moments that matter.”  

“I am grateful to have served as CEO of ASB for the past eight years,” adds Elliott. “As I transition into the role of vice chairman, I am filled with gratitude for the remarkable journey we've undertaken at ASB. It has been an honor to serve as CEO, and I am excited to continue contributing to Momentec’s success in this new capacity.”

There were also several other leadership changes that took effect April 1:

• ASB’s current chief commercial officer, Derek Ernst, is promoted to Momentec’s chief commercial officer (CCO). Ernst will preside over Momentec’s strategic accounts, on-field, off-field, league and digital sales teams, as well as both marketing and product development departments.

• Dave Binley, FSG’s chief operating officer (COO), is named Momentec’s COO, steering the company’s manufacturing, distribution, supply chain and operations.

• Julie Parker, FSG’s chief human resources officer (CHRO), is promoted to Momentec CHRO. In her expanded role, Julie will lead Momentec's strategic HR initiatives.

• ASB executive leadership member, Marty Bruce, is promoted to chief information officer, where he will lead Momentec’s application development, technology infrastructure and customer delivery systems.

• Patrick O’Neill, FSG’s senior VP–strategy and key accounts, is promoted to chief business development officer overseeing Momentec’s push into new markets and lead Momentec’s strategic integration initiatives.