Article Tag:

Socks

The Thrill of De-Feet

Let’s start with the topic on everyone’s minds. How has the COVID-19 team sports environment impacted the sock business in 2020? Ashleigh Brown: Like anyone doing business in the team sports market, 2020 has been a difficult year for us. We were forced to downsize our admin and warehouse teams ...

Darn Tough Redesigns Run Sock Line

In Spring 2021, performance sock brand Darn Tough Vermont will release an entirely redesigned Run collection. In development for two years, the new Run socks have been reconstructed with technical features that include targeted ultra-lightweight cushioning in the footbed and toe for...

Toe The Line

At the Table…Scott Schulman, Executive VP, Pearsox. Ashleigh Brown, Marketing Director, Pro Feet. Josh Wintermantel, Founder/CEO, Socks Quick. Brad Davis, VP–Sales, Twin City Knitting.

Bullish on the Sock Market

New socks are a harbinger of every sport season. There’s something about the understated appeal of pulling on new socks – along with a new uniform, of course — and anticipating that first game. It has been that way for generations — only today’s socks are much, much different than those worn by...