Article Tag:

Running

The Art of Selling Sports Bras

Molly Hanks Doyle, merchandising manager at Title Nine, and Joy Haizen, managing director, Anita USA, share their insights on the sports bra category.

For The Run 2021

Opportunities in the running market extend far beyond footwear. “New runners who leaned into running during COVID for the first time will be looking for safe training group options in spring, and later seeking events like 5K, 10K, fun runs, marathons and...

Full Speed Ahead: All About the Run

Despite the challenges of 2020, the running industry is headed into 2021 with optimism. On the footwear side, new runners, new products and new technologies have the category ready to run into the new year. Performance brands are banking on everything from affordable performance to...

Safety Goes the Distance

With virtual school, online meetings and health concerns all in the mix this season, consumers have turned to running as a stress reliever and mind clearer – at all times of the day. In response, brands are stepping up their game to make runners shine.

Pandemic May Provide Running with Needed Bounce

In 2020’s early days, marketing budgets, development plans and product orders were already in place for an anticipated big year for running. Besides the usual marquee marathon events in Boston, New York and Chicago in the U.S., the Olympic Games in Tokyo were set to provide a global stage to...

Pick 4: For the Run

Three performance running shoes that are ready to run… and one that’s built for recovery. Saucony x Chaco's Endorphin Chillos collaboration, Reebok’s Forever Floatride Energy 2.0, Under Armour’s Hovr Phantom 2, and Skechers GORun Ride 8 Hyper.

Spring Styles Bring the Heat

Whether it’s tackling the neighborhood on foot or running sprints on the track, more and more consumers are lacing up for a run. Longtime runners or new recruits are sure to find what they’re looking for in spring ’21’s crop of shoes to watch.

In The News: Brooks, Nike, Big 5, Thorlo

Seattle-based Brooks Running has pledged $100,000 to the Equal Justice Initiative for Global Running Day on June 3, and has pledged to donate an additional $1 for every runner who has already signed up to run or walk and for every runner who signs up through June 7, up to $250,000.

Running Rising, Apparel Moving to Seasonal Need

Could the COVID-19 pandemic be the starting line for a second running boom in the U.S.? Recent data pulled by Klaviyo, a marketing platform focused on e-commerce, shows huge growth in online running shoe sales in late March as the coronavirus closed gyms across the country and people...

NPD: Two Running Brands, Slippers Outperform in April

While overall U.S. footwear sales declined 56 percent year-over-year in April to $1.2 billion, there were some bright spots for the sector, according to the NPD Group.Decker Brands-owned Hoka One One and On Running each posted strong sales gains to help the performance category perform better...

RIA Brand Survey: Most Running Brands Don’t Expect ‘Normalcy’ Until Third Quarter

The COVID-19 pandemic is hitting smaller running brands harder, and 40 percent of all running brands “don’t think they will survive” if the crisis stretches into the third quarter and beyond. These are among the findings in the Running Industry Association’s COVID-19 Brand Survey where...

Full Speed Ahead

Run shops have a lot to look forward to in 2020. A surge of fresh technical product, the summer’s Olympic and Paralympic Games in Tokyo catalyzing consumer interest, and product growth at the premium side of the shoe market are all opportunities for growth and connection.

Ready, Set, Go!

We ask running specialty retailers about the biggest challenges impacting the running retail business in 2019; ‍what they are most optimistic about; and what they are looking forward to in 2019?

RIA KICK Show Sparks Greater Focus on Crucial Running Segment

In a no-frills, get-down-to-business event that some attendees said had similarities to the Grassroots Outdoor Alliance Connect Show for outdoor specialty retailers, 24 key running brands and 65 to 70 key U.S. running shop owners and staff convened in Denver on the eve of Global Running Day.

Outdoor Essentials

Socks, whether they’re built for downhill ski runs, tough trail hikes or just a scenic walk, are continuing to refine themselves through technology and style.

Altra Aims High

Todd Dalhausser is getting used to life on the go. Named as president of running brand Altra last November, Dalhausser — the former SVP of Sales for Saucony North America and an industry veteran with history at both Reebok and Vans — is joining the firm at a time of major transition.

Naperville Running Opens New Concept Shop The Annex, Targets a New Category of Shopper

Do runners want the same thrill of the bargain hunt that shoppers find at stores like TJ Maxx or Marshalls? Kris Hartner thinks they might...