Article Tag:

Brands

NPD: Two Running Brands, Slippers Outperform in April

While overall U.S. footwear sales declined 56 percent year-over-year in April to $1.2 billion, there were some bright spots for the sector, according to the NPD Group.Decker Brands-owned Hoka One One and On Running each posted strong sales gains to help the performance category perform better...

VFC: Evolving Behaviors Perfect for Brands, DTC

Emerging consumer behaviors and values born out of the COVID-19 crisis bode well for the parent of Vans, The North Face, Timberland and Dickies brands, the company says. So with an eye toward possible acquisitions post-pandemic, further revenue growth from Direct to Consumer sales and maintaining...

RIA Brand Survey: Most Running Brands Don’t Expect ‘Normalcy’ Until Third Quarter

The COVID-19 pandemic is hitting smaller running brands harder, and 40 percent of all running brands “don’t think they will survive” if the crisis stretches into the third quarter and beyond. These are among the findings in the Running Industry Association’s COVID-19 Brand Survey where...

Rebooting 2020

After months indoors, consumers are eager to get outside. At the same time, outdoor companies are operating in a new normal. What do consumers want from brands and how are brands strategizing for 2020 and beyond?

Pop Warner Launches Its Own Uniform Brand — PW Authentic

In a move that it says will “transform how youth sports organizations order uniforms for their participants,” Pop Warner Little Scholars, Inc. has “dramatically simplified the process” by introducing its own brand of custom-designed tackle football, flag football and cheerleading uniforms.

Supporting Independent Retailers

As stores face challenges during the coronavirus pandemic, brands have been tasked with building partnerships that help their independent retail network adapt.

Taking Action

As retailers open back up, masks are going to play a big role — and BOCO Gear is ready. Known for its endurance gear such as hats and accessories, Boulder, CO-based BOCO Gear began reacting to the COVID-19 epidemic back in January, when the brand started...

Mizuno’s Americas’ Business Bolstered by Running

Annual Americas’ sales rose 7.8 percent in yen to the equivalent of $177.4 million for Japanese brand Mizuno, which attributed the topline growth from its running and golf equipment segments.

UA’s Frisk: 2020 Will Be Year of “Rebalancing” for Brands, Retailers

Under Armour President and CEO Patrik Frisk thinks overriding “rebalancing” strategies amid the COVID-19 pandemic will focus on everything from inventory levels and distribution focus to further rationalization of overall U.S. brick-and-mortar store space.

Brands Continue to Step Up in Response to COVID-19

On top of its other donations, Nike has committed to donating more than 140,000 pieces of footwear, apparel and gear to healthcare workers in the U.S. and Europe. Working with nonprofit Good360 stateside and with local organizations in Europe, the...

Industry Responds to COVID-19

Seattle-based Brooks Running is gearing up for a second shoe giveback to healthcare workers. After a 10,000-pair giveaway on April 2 evaporated in 45 minutes, the athletic brand is expanding: For every purchase of a pair of select Brooks models, including the Glycerin 18 and...

Adidas Pivots, Braces for Tough Second Quarter

With more than 70 percent of its global stores still shut this week, Adidas is in the midst of reshaping its business model with strategies for a “new normal.” Those actions: Repurposing and liquidating existing inventories; accelerating a focus on digital as the Three Stripes eyes...

Wolverine Adapts to COVID-19-Impacted World

Forecasting a “very challenged” U.S. retail market in April and bracing for the second quarter to be its “most challenging” period of 2020, Wolverine Worldwide continue to modify its operational structure and business plans following a first quarter where overall revenues dipped...

Brands Continue to Respond to COVID-19 — and Support Retail

Ferndale, WA-based Superfeet is debuting new options to support its retail partners as they remain shut under stay-at-home orders. The firm says it is offering drop-ship capabilities to consumers free of charge for stores who don’t want or are unable to ship inventory...

Amid Spending Drop, Nike Gains Market Share with Teens

The Swoosh remains the top footwear brand of teens, gaining 600 basis points year-over-year to a 47 percent share, according to Piper Sandler’s “Taking Stock With Teens Survey” for Spring 2020.

Brands Stepping Up Efforts to Battle COVID-19

Industry brands continue to respond to the COVID-19 pandemic with assistance in a variety of ways.‍

Brands Stepping Up Efforts to Battle COVID-19

Boston-based New Balance said it was producing face mask prototypes in its Lawrence, MA factory and hoped to scale production to include its other New England factories soon.

Vibram, Nike, HanesBrands Respond to COVID-19

Citing ongoing developments in Europe and the rest of the world, Vibram late last week decided to temporarily suspend production at its Albizzate, Italy facility for at least a week, and to close Vibram stores in Milan and Montebelluna, Italy and Boston.

Nike Holds ‘Playbook’ to Re-Energize Global Markets

In an increasingly digital, inside world prompted by the global spread of COVID-19, Nike senior executives say the company has formulated a strategy out of its business experience with the pandemic in China.

Adidas: DTC is a Positive; COVID-19, a Negative

In reporting FY19 results earlier today, the Three Stripes confirmed its FY20 outlook of 6 to 8 percent currency-neutral growth, and affirmed that the temporary challenges from the coronavirus will impact first quarter revenues and profitability by $500 million or more.

Cole Haan Reportedly Delays IPO

Cole Haan, the 92-year old Greenland, NH company headed by CEO Jack A. Boys, a former Converse and The North Face senior executive, has reportedly decided to delay its initial public offering.

Fox Files

When Jim Fox stepped into the CEO position at Dansko on the first of the year, he knew he was filling big shoes.

The Missteps That Forced Camuto Group to Sell

What led Camuto Group, the 17-year-old footwear design and production house, to divest itself in early November for $375 million to a consortium led by DSW and Authentic Brands Group?

Inside Nike’s House of Innovation

In mid-November, Nike opened up a new flagship in NYC on Fifth Avenue and 52nd Street. The store is called “House of Innovation 000.” We stopped by to see what’s inside.

New Balance Takes a Shot with Kawhi Leonard

New Balance has finally punched its re-entry ticket into the NBA, signing Toronto Raptor and former Brand Jordan endorser Kawhi Leonard to a multi-year endorsement contract reportedly valued at more than $5 million annually.

What’s Trending at FFANY

Textured leathers, cozy teddy-bear linings and lots of sparkle and shine are on tap at FFANY, going on this week in New York City. The FFANY Shoe Expo is taking place at Warwick Hotel and Academy Mansion, with FFANY Market Week also spreading out across brand showrooms throughout Manhattan.

Caleres Sees Vionic’s Potential

Caleres, the Famous Footwear parent, which acquired Vionic for $360 million in mid-October, believes Vionic possesses significant growth potential in the premium comfort segment for men and women.

Altra, Wolverine World Wide, Mizuno, Crocs, Shoe Carnival + More

Altra has hired Todd Dalhausser as brand president, effective immediately. Dalhausser joins the VF Corp.-owned Altra from Wolverine World Wide, where he served as SVP of sales for Saucony North America.

3 Questions with Brooks CEO Jim Weber

Brooks just closed a stellar third quarter, one that saw global revenues rise 29 percent, driven by a 32 percent increase in footwear. The Seattle-based company continued to thrive in the challenged U.S performance running market, taking share to hit the second market position in the category.