Article Tag:

Brand Strategy

Puma Strategy:  Manage the Crisis Without Destroying the Momentum

The brand with a “Forever Faster” slogan has a new one for 2020: Stronger Together. Vowing to avoid layoffs and maintain brand relationships with both factories and global retail partners, Puma SE CEO Bjorn Gulden says the company’s primary...

Crocs, Skechers Make Adjustments in Wake of COVID-19

Crocs, despite realizing a 5 percent decline in second quarter revenues to $281.2 million, saw its Americas’ revenues increase 14 percent bolstered by a 23 percent retail comp gain prior to March store shutdown with both wholesale and e-commerce showing strength.

Vibram Vibes

For brands in the footwear space, Vibram is practically a household name. But as it moves into its ninth decade, the Italian outsoling firm wants to be more than a name.