FALL 2023
Trend Insight
Runners Weigh in on Run Safety and More
We surveyed more than 300 runners and trail runners, asking them about how often they run, when and where they run, where they shop, and what their thoughts are on run safety. Their replies offered some interesting insight — 51% of respondents have visited a store looking for a run safety product, 50% would welcome a sales associate recommending a running safety related product to them, and 68% consider reflectivity as part of their decision when purchasing running footwear and apparel.

Over 80% of respondents say they run 11 times or more per month, with the majority (51%) saying they run in the early morning and on the street (62%). Nearly half wear earbuds or AirPods while running and 86% say they typically run alone.

The most popular destination for our respondents to purchase product is running specialty stores, with 61% reporting they buy their shoes there and 56% purchasing their apparel, gear and accessories at run specialty. Sporting goods stores and eCom sites were the next most popular shopping choices.

This survey conducted by MESH01 included 322 respondents, men and women, who are runners and trail runners. Trend Insight is a feature within runstyle  that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts.

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