Footwear Insight Consumer Survey
New Shopping Behaviors For a New Year
Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration. And consumers have opinions about it.
The In-Store Experience
For independent brick-and-mortar retailers, getting consumers to shop in-store rather than online is an ever-present challenge. But once those customers do decide to shop in the store, delivering on what they want is also critical.
What’s Influencing Shopping Decisions Right Now?
Consumers know which footwear brands they want to buy, and they know where they want to buy them. But they can also be influenced to select different products — for a variety of reasons. That’s just one takeaway from our latest consumer survey.
Consumer Demand: New Year, New Gear
Many consumers have begun participating in new fitness activities this past year. And they are buying new apparel, gear and footwear for those activities. Those are just two of the key takeaways from our latest consumer survey.
What Active Consumers Want Right Now
Spring is here and consumers are ready. After a year where we saw COVID-influenced lifestyle changes have a seismic impact on both the activity trends of consumers and the shopping habits of consumers, the next stage of this evolution is here.
Textile Insight Consumer Survey
A New Year, a Shift in Shopping Behaviors
Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration. While not drastically impacted by the situation, these supply chain-related trends are influencing shopping expectations and buying decision-making.
How Sustainability Influences Shopping Decisions & Consumer Behavior
It is safe to say that sustainability has surpassed being a trend to achieve lifestyle status. As much as things change, some things don’t budge. It’s clear that shoppers are interested and motivated to buy sustainable goods to the point that biodegradability would sway decision making and would take the time to read an article about...
All In The Family Outdoor Rec
With more families spending time outdoors, a healthy side effect of the pandemic, awareness of sun protection is a focus. The majority of survey takers seek out both materials with SPF technology and lotions when participating in water sports, although lotions remain far more popular than textile treatments as a sun protective go-to.
New Outlook Emerges on Exercise Routines and Material Choices
Establishing new exercise routines during Covid not only helped individuals stay fit, this trend also heightened awareness of how material choices enhance workout wear as well as casual clothing. For example, survey takers report that when shopping for activewear, special fabric features are now top of mind.
Benefits of Brand Transparency in Buying Decision Making
The biggest takeaway from this month’s survey is the hunger consumers have for information about the products they buy and the materials used to make these products. This is despite respondents already being loyal label-readers and willing participants in scrolling social media and brand websites to gain additional knowledge.
Outdoor Insight Consumer Survey
New Year, New Shopping Trends
Our latest survey of active adults reveals how supply chain-related factors are influencing consumer shopping expectations and buying decision-making. Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration.
Families Are Spending More Time Outdoors
With more families spending time outdoors, a healthy side effect of the past pandemic-impacted year-plus, we decided to ask active/outdoorsy consumers about their family activities and purchases.
Consumers Are Ready To Shop and Get Outside
Taking part in outdoor activities is top-of-mind for consumers this summer. And purchasing outdoor gear, footwear and apparel is on the agenda for a large percentage of consumers according to exclusive research conducted for Outdoor Insight by MESH01.
Consumers Are Into Used Gear and Rentals As Long As Quality is High
Outdoor consumers today are buying used gear and are open to the option of renting not only equipment, but also apparel. And they are happily rocking retro styles. As long as the product is high quality with technical benefits, of course.