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Full Speed Ahead: All About the Run

Despite the challenges of 2020, the running industry is headed into 2021 with optimism. On the footwear side, new runners, new products and new technologies have the category ready to run into the new year. Performance brands are banking on everything from affordable performance to...

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Footwear Insight

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Stars in a Supporting Role

When the topic of stellar service at retail comes up, most often the focus is on the service that retailers offer customers. But for retailers, service also comes in the form of the relationships they have with their vendor and brand partners.

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Sneakers Step Out

Whether it’s for a head-clearing run, a soul-refreshing walk with a friend or just an active day on your feet, sneakers are the shoes that do it all. For Spring ’21, brands are offering feature-packed options with comfort to spare. Even better? These looks never compromise on style.

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Safety Goes the Distance

With virtual school, online meetings and health concerns all in the mix this season, consumers have turned to running as a stress reliever and mind clearer – at all times of the day. In response, brands are stepping up their game to make runners shine.

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Challenges and Opportunities for Holiday Sales

Thanks to impacts from the ongoing COVID-19 pandemic and the continued rising influence of ecommerce on consumer behaviors, this holiday season will bring a new set of challenges and opportunities to footwear retailers and vendors. In-store safety, the ecommerce experience...

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Third Mind Aims to Deliver Feel Good Footwear

When 30-year footwear veteran Steve Hamel dreamed of starting his own brand, he knew he wanted to do it right. Now with the launch of Third Mind, Hamel debuts a line of performance casual shoes that are built with sustainable materials and with responsible manufacturing.

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Boot Up

According to retail tracking research from NPD Group, August saw nearly 25 percent sales growth for cold/all weather boots and mid-teens increase for hiking shoes — data that bodes well for the winter season.

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Caleres Names Mike Edwards Famous Footwear President

Mike Edwards, a 12-year veteran of the St. Louis parent, is replacing Molly Adams as president of Famous Footwear. Adams is leaving the retailer tomorrow for another employment opportunity.

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The Footwear Segment’s weekly streak of outperforming the Dow is over. Thanks largely to news about Moderna’s COVID-19 vaccine, followed by recent similar news from Pfizer, the Dow gained nearly 98 percent of its weekly 482.5 points, on the period’s final day to end up 1.7 percent for the week. The Segment, meanwhile, had a slightly off week by falling less than 1 percent. Fourteen stocks were up, led by Geox, Genesco, and Caleres on a percentage basis. Foot Locker was essentially flat for the week. Five stocks fell last week, paced by Adidas and Boot Barn on a percentage basis. Wolverine’s new marketing leader for its Sperry brand (see story) and the new SVP of global marketing for Adidas are both women. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 160


Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 11/09/20 • Price 11/16/20



$15.62 • $116.79

Boot Barn


$41.71 • $39.03



$55.25 • $57.44

Designer Brands


$6.68 • $6.87



$23.31 • $27.00



$18.00 • $18.23



$101.45 • $97.15

Shoe Carnival


$37.07 • $35.30

Steve Madden


$29.10 • $29.59

VF Corp.


$77.82 • $82.28

Company name
(Ticker Symbol)

% Change over week
Price 11/09/20 • Price 11/16/20



$175.09 • $162.84



$10.33 • $11.81



$255.00 • $249.86

Foot Locker


$39.74 • $39.72



$0.62 • $0.72



$128.99 • $130.11

Rocky Brands


$30.45 • $32.25



$34.22 • $34.48

Under Armour


$15.38 • $15.76



$29.05 • $28.66

Week over week


$1,124.88 • $1,115.89

Footwear Insight Extra


Asics, Mizuno Report Results

Mizuno, which reported a 19 percent decline in Americas’ revenues to the equivalent of $79.7 million for the six months ended Sep. 30, says it’s focused on growing its running and golf businesses in the region and intends to increase sales with new product introductions and a focus on...

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In The News: OS1st, Clarks, and More

OS1st made a donation to the California Fire Foundation in response to the 2020 wildfire season. From August to November, OS1st offered to donate $5 for every pair of FS4 Plantar Fasciitis Sock in Merino Wool that was purchased on to the California Fire Foundation.

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Boot Barn Steps Up Segmentation, Customer Service Efforts

Beyond reaching out to customers of its strongest footwear category work boots, retail chain Boot Barn is launching a new “country” segment focused on customers who participate in the rugged outdoors on a recreational basis or as an adventure enthusiast but who are not necessarily into a...

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SHOT Show Is Off; Big Gear Show Plans New Format for 2021

The trade show landscape continues to be impacted by COVID-19. The 2021 SHOT Show, which was scheduled for January 19-22 in Las Vegas, has been cancelled. NSSF, the firearm industry trade association, had indicated in recent weeks that it planned to hold the show, but...

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Under Armour Reveals New N.A. Distribution Strategy; Divesting MyFitnessPal

Contending wholesale remains a critical part of its future but also acknowledging the need to evolve its distribution strategy to stay in step with the changing retail landscape, Under Armour last week revealed plans to reduce its number of North American distribution points by...

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Q3 Bright Spots: Boots, Hikers, Slippers, Crocs

Thanks in part to consumers’ home-based lifestyles that have expanded during the COVID-19 pandemic, sales of slippers and Crocs had strong third quarter sales along with cold weather boots. All three categories are forecast to post continued solid results during the holiday season, according to...

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Run Specialty, Younger Consumers Remain Priorities for Hoka One One

Deckers Brands, parent company of Hoka One One, is spending on marketing to increase global awareness and adoption of the brand, and continues to eye $500 million in fiscal year sales for Hoka. The brand’s second quarter sales rose a whopping 83 percent, buoyed by...

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In The News: Axion Footwear, Skechers, Columbia Sportswear & More

Axion Footwear is returning to the market, headed by skateboarder and Founder Kareem Campbell and Dustin Deardorf as designer. The company’s first shoe, available to its website subscribers on Oct. 15, was the Genesis and a tribute to skater Guy Mariano. Two additional capsules will...

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Could Puma Pounce on Nike’s Bounce to DTC?

Puma SE CEO Bjorn Gulden says how much The Cat could benefit from Nike’s continued exodus from wholesale accounts “is impossible to quantify at this point,” but confirms the impending Swoosh shift is already cultivating conversations between Puma personnel and retailers.

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Report: Adidas Puts Reebok on the Block

The Three Stripes’ 15-year run with Reebok may hit its final lap in early 2021.A report late last week from a German publication suggested Adidas is moving to shed the Reebok business, which it acquired for $3.8 billion in 2005.

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