To enhance their profitability, independent shoe retailers must improve their operational efficiency. The utilization of today’s emerging technologies should lead to a higher return on investment. The most successful retailers understand the importance of collecting and analyzing information in order to make better decisions in the future. They already train their staff to effectively use accounting systems, merchandising management systems, email marketing programs, customer facing websites, and social media platforms. A wise owner/operator aims to increase efficiencies, control costs, and explore new markets and services.