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Augusta Sportswear Brands Makes Canadian Move

Already a major player in the U.S. team sports market, Augusta Sportswear Brands is expanding its global footprint by opening a Canadian sales office, showroom and website to serve the Canadian market. Chad Currah is its director of sales.The company’s brands include Augusta Sportswear...

Markwort Sporting Goods Receives Green Business Award

Markwort Sporting Goods was recently honored by the city of Creve Coeur, MO, for making sustainability a major part of its business practices. Markwort received the 2020 Green Business Award as part of the fifth annual Creve Coeur Business Awards at a luncheon on September 17.

Face It

Just as health experts are urging universal mask-wearing in public places when social distancing is not possible, more athletes are making masks part of their uniform and workout gear as schools and other organizations struggle to return to play in the fall of 2020.

Answering The Call for Back-To-School

As schools prepared to open this fall and hoped to play a semblance of a fall sports season, team dealers turned to their key vendors for assistance in getting the right product to the right places at the right time during this school year unlike any other.

Shock Doctor to Donate Profits From Black Lives Matter Lip Guards

Shock Doctor has unveiled three football lip guard designs that feature “Black Lives Matter,” with 100 percent of profits from sales of the special product being donated to the United Negro College Fund (UNCF). The UNCF has a history of supporting students with scholarships to...

BSN Sports and Varsity Brands Update Video Series To Support Social And Emotional Learning

BSN Sports and its parent company, Varsity Brands, along with fellow brands Varsity Spirit and Herff Jones, have released three episodes of season three of their “Believe in You” video series. Each episode includes a free downloadable lesson plan and activity guide for teachers and...

Burghardt Sporting Goods Partners With City to Build Recreation Center

In a novel public/private partnership, team dealer and sporting goods retailer Burghardt Sporting Goods has partnered with the city of New Berlin in Wisconsin to acquire and re-use a former Walmart building for the construction of the New Berlin Recreation Center.The recreation center will...

Augusta Sportswear Partners With Perfect Game

Augusta Sportswear has partnered with Perfect Game, one of the largest elite youth baseball and softball platforms and scouting services, in a multi-year apparel and uniform relationship.“We are thrilled to be partnering with Perfect Game on so many levels, we quickly realized...

The Green Easton Returns in High-Tech Upgrade

The Green Easton, which debuted in 1978 and gained legendary status with high school and college players, is back in a new version called the B5 Pro Big Barrel. The revamped bat debuts at a time when baseball in America is struggling due to the coronavirus, but Easton president Dan Jelinek tells...

Under Armour Sued By UCLA After Ending Sponsorship Deal

Once ballyhooed as a major collegiate sponsorship that brought it into the big time against rivals Nike and Adidas, the $280 million Under Armour deal with UCLA has fallen apart and the brand is now being sued for more than $200 million in compensation by the university.